what is seo

What is SEO?

What is SEO?

SEO stands for the optimization of search engines. SEO helps to customize a search engine website. The practice of increasing the quantity and quality of traffic to your website through organic search engine results.

SEO is a method to:

  • Website design and development to rank well in search engine results. Improve the amount and consistency of search engine traffic to a website.
  • Marketing by understanding how the search algorithms operate, and what visitors may be searching for.
  • SEO is a marketing sub-set for search engines. SEO is also referred to as SEO copyright, because most of the techniques used to promote search engine websites deal with text.
  • When you’re going to do some simple SEO, you need to understand how the search engines function.

SEO is a scientific, analytical and innovative method to increase website visibility in search engines. SEO’s key role is to draw organic traffic to the web more unpaid. 

You can read free SEO tips on this page and create an effective SEO-friendly website. This SEO tutorial is my collection of tips and best practices for Google and Bing websites. Please share it if you find it useful.

SEO describes the optimization of search engines. It is a search engine website optimization process. It helps to increase the ranking of search engine results by searching for keywords for their products and services. Therefore, organic search engine results improve the quantity and consistency of traffic to a website. See the picture below to grasp the fundamental activities of SEO.

what is seo

The results of the search are presented in the form of an ordered list, and the sites that are higher on the list tend to receive more traffic. For example, for a search query, 40 to 60 percent of the total traffic generated for this query receives the result that is at number one. The first search results are only accessed by two or three percent.

How To Search Engine Optimization Works:

Search Engines such as Google have their own algorithm or rules to decide which page to display for a search query. These algorithms determine SERP rankings on the basis of different ranking factors. However, it places more emphasis on certain metrics in order to evaluate the quality of a page and to decide its ranking accordingly.

Key Metrics used by the search engine:

Links: links from other sites are referred to as backlinks. These links help to determine the ranking of a site in SERPs. Link is considered to be a quality vote from other websites, as the owner of the website would not link to a website of poor quality.

Content: The quality of the content is also a key parameter in determining the ranking of a site. The content should be unique and relevant to the search query in question.

Page Structure: Web pages are written in HTML; page HTML coding is also used by search engines to evaluate a page. So include important keywords in the title, URL, and other meta tags, and make sure the site is crawlable.

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